Red Ribbon Week is a national campaign to encourage drug-free living. It began in 1985 after the murder of DEA agent Enrique “Kiki” Camarena by drug traffickers in Mexico City. Agent Camarena believed that even though he was only one person, he could make a difference. Each year, there is a unifying theme to bring awareness to the destruction that drugs cause in far too many lives. This year’s theme is “Drug Free Looks Like Me”.

Students can participate by joining a photo contest (details:, or a number of activities like becoming a Red Ribbon Week Ambassador, planting red flower bulbs, or taking the social media #DrugFreeLooksLikeMe challenge. There is always the contest to determine next year’s theme! The 2021 theme was created by 7th grader Marin Wurst from Solon, Ohio. Enter the contest here: .