Red Ribbon Week is the Nation’s oldest and largest drug prevention program reaching millions of Americans annually between October 23-31. By wearing red ribbons and participating in community anti-drug events, young people pledge to live a drug-free life and pay tribute to DEA Special Agent Enriqué “Kiki” Camarena.

Special Agent Camarena was an 11-year DEA veteran assigned to the Guadalajara, Mexico, office where he was on the trail of the country’s biggest marijuana and cocaine traffickers. In 1985, he was extremely close to unlocking a multi-billion dollar drug pipeline. On February 7, 1985, he was kidnapped, tortured, and murdered by Mexican drug traffickers. His tragic death opened the eyes of many Americans to the dangers of drugs and the international scope of the drug trade.

The Substance Abuse Prevention Coalitions and Pathways Treatment Center have developed lessons, materials, and resources to provide for free to your school for use during Red Ribbon Week. We have also provided to all of the Students Against Destructive Decisions (SADD) Chapters a Red-Ribbon Week Resource guide and materials and we are encouraging them to lead their school-wide campaigns.